Discover The iCAUR Electric Vehicle Brand
iCAUR is a new-energy vehicle brand created to explore a more expressive, design-driven approach to electric mobility. Backed by Chery, one of the world’s largest automotive manufacturers, iCAUR combines advanced electric technology with a bold visual identity and a strong focus on everyday usability. Through Group1, the brand is positioned to bring a fresh electric SUV offering to South Africa, supported by trusted local dealer expertise.
New E-Mobility Expression
Developed as a distinct brand within the Chery Group, iCAUR was created with the freedom to rethink how electric vehicles look, feel, and integrate into daily life. The emphasis is on creating vehicles that feel personal and character-driven, while still delivering the performance, safety, and reliability expected from a global automotive group.
Designed to Stand Apart
iCAUR vehicles are defined by confident proportions, upright stances, and a design language that feels intentional rather than decorative. Clean surfaces, strong silhouettes, and distinctive detailing give the brand a recognisable presence in a rapidly expanding electric vehicle landscape.
Purposeful Engineering
Behind the visual identity is a clear focus on function. Dedicated electric platforms, carefully tuned chassis systems, and modern battery technology are used to support balanced performance and predictable handling across a variety of real-world driving conditions.
Built on Chery Expertise
iCAUR draws on the technical foundation of the Chery Group, benefiting from decades of research, development, and large-scale manufacturing experience. This connection allows the brand to leverage proven engineering processes and global quality standards, while still maintaining its own design direction and personality.
Electric SUVs for Real-World Driving
iCAUR’s approach to electric mobility prioritises usability over extremes. Rather than focusing on headline figures alone, the brand is centred on vehicles that are intuitive to drive, easy to live with, and adaptable to daily routines. Electric power delivery, intelligent systems, and practical cabin layouts work together to support both urban use and longer journeys.
The iCAUR Range in South Africa
iCAUR V23
The iCAUR V23 introduces the brand’s design and engineering philosophy through a compact electric SUV format. It combines expressive styling with flexible drivetrain configurations and a focus on balance, control, and everyday usability.
What to Expect Next
As the brand evolves, additional models and configurations are expected to expand the iCAUR lineup. Each future vehicle will continue to reflect the brand’s focus on expressive electric mobility and user-centric design.
Growing E-Portfolio
Together, the iCAUR range is intended to offer South African drivers a considered entry point into electric SUVs, supported by modern technology, confident design, and practical performance.
iCAUR Supported by Group1
With the support of Group1, iCAUR customers benefit from established dealer infrastructure, knowledgeable product specialists, and a customer-first approach that extends beyond the showroom. From initial enquiries and test drives to servicing and ownership support, Group1 provides the experience and reassurance needed to support the brand locally.
Whether you are exploring electric vehicles for the first time or following the evolution of new-energy mobility, iCAUR offers a distinctive perspective on electric SUVs. Discover the brand, explore the range, and experience how expressive design and intelligent engineering come together with Group.